The platform is rolling out a updated setting that allows them to lessen the amount of AI-made videos appearing in their streams. This initiative comes as the platform disclosed that it now features over 1 billion AI-generated clips.
Pilot Phase and Launch
The new functionality is undergoing trials over the following weeks before a global launch. This advancement coincides with a rise in AI content, spurred by emerging content generation software.
AI Content on Other Platforms
Studies have shown that nearly a tenth of the quickest rising channels on a competing service exclusively feature content made by AI. A significant portion of this content is considered “AI slop”, a term for substandard, mass-produced content that is often absurd or bizarre.
Based on user feedback that a lot of users enjoy content produced via AI tools, ranging from digital art to informative clips, and we aim to give people the option to adjust the amount of that, based on their own likes,” said a spokesperson.
AI on the Platform
The platform shared that there are now 1.3bn videos on its app identified as AI-generated. Collectively, in excess of 100 mn pieces of content are uploaded to the service each day, making AI content a limited percentage of its overall inventory.
User Control Features
Members will be able to reduce or increase the level of AI-generated videos they see by accessing the “manage topic” setting in the platform and choosing the AI content topic. Other topics that can already be adjusted under the tool encompass politics, style, beauty, and movement.
AI Disclosure Rules
Its guidelines require content makers to tag convincing AI-generated content, and it forbids malicious deepfakes of public figures or emergencies. Any authentic-looking AI video that is unmarked can be removed under its community policies.
In addition, the service will from now on add an AI-generated tag to content created with its own AI tools, or detected by an collaborative effort for identifying AI-generated material. This action is aimed to stop users from attempting to circumvent the labeling process.
Educational Initiatives
TikTok is additionally introducing a two million dollar educational fund for experts and institutions to develop informative material about using AI responsibly. This program will support educational bodies focused on teaching coding and technology.
Platform Protection
The platform has justified its content review process, during controversy over proposals to cut jobs for a large number of review team members in the United Kingdom. TikTok is planning to reduce 439 jobs in its content moderation department in its British office, with labor groups and internet security professionals voicing alarm that staff are being displaced by machine-led review.
A trust and safety lead explained that people-led review would remain essential, but automated tools can safeguard staff by eliminating the most harmful content ahead of it is viewed by people. TikTok stated a notable drop in shocking and graphic content handled by human moderators over the last 12 months due to reliance on its automated systems.
It is vital to balance humans and technology to ensure user safety,” the executive stated. “We’ll have humans as integral to the approach, but we also think it’s extremely critical to minimize viewing of unsafe media as rapidly, which is the area in which a significant AI assistance is making a difference work at speed.”
